From Call Center Frustration to Brokerage Innovation
We started by solving operational chaos in call centers. Today, we power the infrastructure for retail-focused brokerages across 25+ countries.
Building for Real Business Needs
Marc Castro, CEO, and Marc Gallucci, CTO, founded Datalyse in 2017. With several years of experience working together—as business development specialist and IT developer respectively—their partnership has been synergetic from day one.
Marc Castro worked in a call center environment and witnessed firsthand how customers were frustrated with the service they were receiving. But more importantly, he saw how sales teams struggled with disconnected tools, manual processes, and systems that weren't built for their reality.
That frustration sparked a question: What if operations didn't have to be this complicated?
We started by solving the problems we knew best: fragmented communication, inefficient lead management, and the chaos of scaling teams across regions. Our first clients weren't looking for another CRM—they needed a unified platform that actually worked the way their business worked.
The Pattern We Discovered
As we grew, we noticed a pattern. Many of our most sophisticated clients were in financial services—specifically white-label brokerages. They faced unique challenges:
Revenue Leakage
Giving away 80% of commissions as Introductory Brokers
Compliance Nightmares
Manual processes across multiple jurisdictions
Operational Chaos
Managing 5-10 disconnected tools daily
Scaling Limitations
Unable to expand globally efficiently
These weren't just CRM problems. They were infrastructure problems.
Evolving to Serve Brokerages
Today, Datalyse has evolved into Broker Hub—a comprehensive platform purpose-built for white-label brokerages who refuse to compromise on control, compliance, or growth.
We've integrated everything a modern brokerage needs: CRM for lead conversion and client retention, VoIP for crystal-clear global calls, Client Portal for automated onboarding and compliance, and a Trading Platform at 75% lower cost than traditional solutions.
But here's what makes us different: we understand that brokerages aren't just businesses—they're regulated entities operating in a complex, high-stakes environment.
Why Brokerages Trust Us
Proven track record, built over 8 years
Wales StartUp Awards
Finalists 2019 - Innovative business operations software
Disruptor of the Year
Finalists 2019 - Great British Entrepreneur Awards
Top 35 Under 35
Marc Castro recognized in Wales 2018
But awards don't operate brokerages. Results do.
We've spent 8 years understanding what brokerages actually need—not what wins awards, but what keeps your operations compliant, efficient, and scalable.
Our Commitment
We're not building software for everyone. We're building for tier II and tier III brokerages who want to:
We work exclusively with fully licensed, ethical brokerages. We don't serve unregulated operators. We don't cut corners on compliance. And we don't believe in one-size-fits-all solutions.
Meet Our Founders
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Marc Castro
CEO & Co-Founder
Brings deep expertise in business development, operations, and the realities of scaling financial services firms. He's built Datalyse with one principle: solve real problems for real operators.
Marc Gallucci
CTO & Co-Founder
Has architected every line of infrastructure to handle the unique demands of regulated brokerages—from multi-jurisdiction compliance to high-volume trading operations.
Together, they've built a team that combines financial services expertise with modern technology capabilities. Everyone at Broker Hub has worked directly with brokerages and understands the nuances of this industry.
Why Brokerages Choose Us
For Former IBs
We help you reclaim the 80% of revenue you've been giving away. Launch your fully compliant brokerage in days, not months.
For Prop Firms
Run trader evaluations, manage funded accounts, and scale your challenge programs with automated workflows and integrated compliance tools.
For Growing Brokerages
We give you the infrastructure to scale globally without operational chaos. Handle unlimited clients across multiple jurisdictions from one dashboard.
For Established Firms
We eliminate app sprawl and reduce overhead by 40% through unified operations and automation.
Our Vision
We're building toward a world where launching and operating a white-label brokerage is as simple as launching any other online business—but with the compliance, security, and sophistication that financial services demand.
We believe the next generation of brokerages will be built by operators who prioritise client relationships over quick commissions, sustainable growth over aggressive acquisition, transparent operations over opaque practices, and global reach over regional limitations.
If that sounds like you, we should talk.
Ready to Transform Your Brokerage?
Book a demo and we'll show you exactly how to reclaim revenue, reduce costs, and scale globally.